Privacy Policy

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At Diamerald, your trust matters as much as the jewellery we create. 
 

The Privacy Policy explains how we collect, use, store, and protect your personal information when you visit our website, contact us, place an order, customise jewellery, or interact with us through WhatsApp, email, social media, or any other official channel.        
 

By using our website or sharing your information with us, you agree to the terms of this Privacy Policy.        
        
Information We Collect
We may collect personal information that you voluntarily share with us, including:        

• Name, phone number, email address, billing and shipping address

• Order details, payment confirmation, invoice details, and purchase history

• Ring size, jewellery preferences, design references, customisation details, and consultation notes

• Messages, screenshots, photos, or references shared through WhatsApp, email, website forms, or social media

• Information required for returns, exchanges, buyback, repairs, warranty, or customer support

• Website usage information such as IP address, browser type, device details, pages visited, and cookies

We collect only the information needed to provide our products, services, support, and a better shopping experience.        
        
How We Use Your Information
Your information may be used to:        

• Process orders, payments, invoices, shipping, and delivery

• Create customised jewellery based on your preferences

• Share design updates, order status, certificates, and product information

• Respond to enquiries, appointments, returns, exchanges, and buyback requests

• Improve our website, products, customer experience, and communication

• Send updates, offers, launches, or marketing messages, only where permitted

• Prevent fraud, misuse, unauthorised transactions, or policy violations

• Comply with legal, tax, accounting, regulatory, or audit requirements

You can opt out of promotional communication at any time.        
        
Sharing of Information
We do not sell your personal information. We may share your information only when required to complete your order or provide our services. This may include sharing details with payment partners, logistics providers, technology service providers, certification or repair partners, or legal and regulatory authorities where required.       
        
Payments
Payments made through our website or payment links are processed by authorised payment partners. We do not store sensitive payment information such as full card details, CVV, UPI PIN, banking passwords, or OTPs.        
        
WhatsApp, Email & Social Media
If you contact us through WhatsApp, email, Instagram, or any other third-party platform, the information shared by you may also be subject to that platform’s privacy practices. Any images, screenshots, design references, or personal details shared with Diamerald will be used only to assist with your enquiry, order, or customisation request.        
        
Cookies
Our website may use cookies to improve your browsing experience, understand website traffic, remember preferences, and make the website work better. You can disable cookies through your browser settings. However, some features of the website may not function smoothly without them.        
        
Data Security
We take reasonable steps to protect your personal information from unauthorised access, misuse, loss, or disclosure. However, no online platform is completely secure. We will never ask you to share your OTP, UPI PIN, banking password, or full card details.        
        
Data Retention
We keep your information only for as long as necessary to fulfil the purpose for which it was collected. This may include order processing, customer support, warranty, exchange, buyback, legal compliance, accounting, and dispute resolution. When no longer required, your information may be deleted, anonymised, or securely stored as per applicable requirements.        
        
Your Rights
Subject to applicable law, you may request access to your personal information, ask us to correct inaccurate details, withdraw consent where applicable, or opt out of promotional communication. For any such request, you can contact us using the details below.        
        
Contact Us
For questions or concerns about this Privacy Policy, please contact us over WhatsApp or mail us at support@diamerald.in.